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Your Account Logout. Popular Culture in a Globalised India. Edited By K. Moti Gokulsing, Wimal Dissanayake. Edition 1st Edition. First Published Imprint Routledge. Pages pages. Export Citation.

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Get Citation. Yet one of the most remarkable shifts has been in the establishment of online-only news sources. Americans now receive more national and international news from the Internet than they do from newspapers. The conventional argument claims that the anonymity and the echo chamber of the Internet undermine worthwhile news reporting, especially for topics that are expensive to report on. The ability of large news organizations to put reporters in the field is one of their most important contributions and because of its cost is often one of the first things to be cut back during times of budget problems.

However, as the Internet has become a primary news source for more and more people, new media outlets—publications existing entirely online—have begun to appear. In , two reporters for the Washington Post , John F. Harris and Jim VandeHei, left the newspaper to start a politically centered website called Politico. Four years later, the site has over 6,, unique monthly visitors and about a hundred staff members, and there is now a Politico reporter on almost every White House trip.

His daily Playbook column appears at around 7 a. The different ways that Politico reaches out to its supporters—blogs, Twitter feeds, regular news articles, and now even a print edition—show how media convergence has even occurred within the Internet itself. The interactive nature of its services and the active comment boards on the site also show how the media have become a two-way street: more of a public forum than a straight news service. Top-notch political content is not the only medium moving to the Internet, however. Every weekend, around p. The time listed for an SNL episode on Hulu is just over an hour—a full half-hour less than the time it takes to watch it live on Saturday night.

Although many networks, like NBC and Comedy Central, stream video on their websites, Hulu builds its business by offering a legal way to see all these shows on the same site; a user can switch from South Park to SNL with a single click, rather than having to move to a different website. In many ways, this was a logical step for these companies to take after fighting online video for so long. NBC later posted the video on Hulu, where it could sell advertising for it.

Hulu allows users to break out of programming models controlled by broadcast and cable TV providers and choose freely what shows to watch and when to watch them. This seems to work especially well for cult programs that are no longer available on TV. Hulu certainly seems to have leveled the playing field for some shows that have had difficulty finding an audience through traditional means.

However, even as 30 Rock shifted time slots mid-season, its viewer base continued to grow through the NBC partner of Hulu. However, Hulu has been considering moving to a paid subscription model that would allow users to access its entire back catalog of shows. Like many other fledgling web enterprises, Hulu seeks to create reliable revenue streams to avoid the fate of many of the companies that folded during the dot-com crash.

Like Politico, Hulu has packaged professionally produced content into an on-demand web service that can be used without the normal constraints of traditional media. Table Online Video Brands, Home and Work. Yet the Internet was also seen as the potentially great connecting force between cultures all over the world. The idea that something that allowed communication across the globe could breed social alienation seemed counterintuitive.

It has been more or less disproved, but still exists as a cultural stigma. Even though the Internet had been around for a while by , the increasing concern among parents was that teenagers were spending all their time in chat rooms and online. The fact was that teenagers spent much more time on the Internet than adults, due to their increased free time, curiosity, and familiarity with technology.

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Joseph M. Originally published as an op-ed in the Pittsburgh Post-Gazette , September 27, The general concept that teenagers were spending all their time in chat rooms and online forums instead of hanging out with flesh-and-blood friends was not especially new; the same thing had generally been thought of the computer hobbyists who pioneered the esoteric Usenet. However, the concerns were amplified when a wider range of young people began using the Internet, and the trend was especially strong in the younger demographics.

As they developed, it became quickly apparent that the Internet generation did not suffer from perpetual loneliness as a rule. As detailed earlier in the chapter, Facebook began as a service limited to college students—a requirement that practically excluded older participants. In fact, 90 percent of the participants in the study reported that high school friends, classmates, and other friends were the top three groups that their Facebook profiles were directed toward. In other words, even though the study cannot show whether Facebook use causes or results from social connections, it can say that Facebook plays both an important and a nondestructive role in the forming of social bonds.

If users allowed all people within a single network access to their profiles, it would create a voluntary school-wide directory of students. Since a university e-mail address was required for signup, there was a certain level of trust. This practice was often looked at with suspicion by those not familiar with it, especially because of the anonymity of the Internet. The fear among many was that children would go into chat rooms and agree to meet up in person with a total stranger, and that stranger would turn out to have less-than-friendly motives.

This fear led to law enforcement officers posing as underage girls in chat rooms, agreeing to meet for sex with older men after the men brought up the topic—the other way around could be considered entrapment , and then arresting the men at the agreed-upon meeting spot.

In recent years, however, the Internet has become a hub of activity for all sorts of people. In , Scott Heiferman started Meetup. The entire purpose of Meetup. Essentially, the service which charges a small fee to Meetup organizers separates itself from other social networking sites by encouraging real-life interaction.

Whereas a member of a Facebook group may never see or interact with fellow members, Meetup. However much time these groups spend together on or off the Internet, one group of people undoubtedly has the upper hand when it comes to online interaction: World of Warcraft players.

Although these guilds do occasionally meet up in real life, most of their time together is spent online for hours per day which amounts to quite a bit of time together , and some of the guild leaders profess to seeing real-life improvements. The social nature of the game has attracted unprecedented numbers of female players although men still make up the vast majority of players , and its players cannot easily be pegged as antisocial video game addicts. On the contrary, they may even be called social video game players, judging from the general responses given by players as to why they enjoy the game.

Popular Culture in a Globalised India

This type of play certainly points to a new way of online interaction that may continue to grow in coming years. In , the journal Developmental Psychology published a study looking at the educational benefits of the Internet for teenagers in low-income households. Linda A. The reason for this, the study suggests, is that children in low-income households likely have a social circle consisting of other children from low-income households who are also unlikely to be connected to the Internet.

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As a result, after 16 months of Internet usage, only 16 percent of the participants were using e-mail and only 25 percent were using instant messaging services. In other words, social interaction on the Internet can only happen if your friends are also on the Internet. On February 15, , the firm Compete, which analyzes Internet traffic, reported that Facebook surpassed Google as the No.

This statistic is a strong indicator that social networks are quickly becoming one of the most effective ways for people to sift through the ever-increasing amount of information on the Internet. It also suggests that people are content to get their news the way they did before the Internet or most other forms of mass media were invented—by word of mouth.

Many companies now use the Internet to leverage word-of-mouth social networking. The expansion of corporations into Facebook has given the service a big publicity boost, which has no doubt contributed to the growth of its user base, which in turn helps the corporations that put marketing efforts into the service.

Putting a corporation on Facebook is not without risk; any corporation posting on Facebook runs the risk of being commented on by over million users, and of course there is no way to ensure that those users will say positive things about the corporation.